Driven to educate clients on properly leveraging medical lab testing, Vivek Narayanankutty unexpectedly gained a global audience for his healthcare blog — realizing the power of online resources to empower healthier communities.
How I become a healthcare blogger?
After launching my medical testing startup in 2007, I began blogging in 2016 to educate clients. I soon realized our health articles were reaching and helping people worldwide, which inspired my ongoing passion for healthcare blogging.
Blogging to Enhance a Startup’s Offering
I founded affordable pathology lab, healthcare nt sickcare to make quality testing accessible. Launching an educational blog allowed us to provide value-added guidance about properly using lab services for managing wellness.
Discovering a Global Audience and Impact
I was surprised finding readers from the US to Asia actively engaging with our health content beyond our Indian clientele. This showed me the tremendous reach and hunger for online medical information, spanning geographic and cultural barriers.
An Accidental By-product Becomes a Labour of Love
What began as a customer resource quickly took on a life of its own as a chronicle of healthcare insights garnering worldwide traffic. Seeing first-hand how my writing served information-seekers gave me great joy and purpose.
Educating to Empower Healthier Communities
I came to see healthcare blogging as a powerful tool for dispelling medical myths, encouraging preventative care and supporting people navigating sickness. Guiding others to better health outcomes became a passion project.
What value does blogging bring healthcare startups?
Blogging builds brand awareness and trust while providing helpful educational content that empowers customers to use your offering successfully.
What medical topics do you focus on most?
Disease prevention, nutrition, diagnosis processes, new test methods, telehealth trends plus general healthy lifestyle best practices.
How do you research your articles?
In addition to hands-on lab expertise, I stay on top of emerging healthcare research, supplement with patient surveys and interview medical experts.
Conclusion
A startup blog for customers evolved into a global platform allowing me to share hard-won medical knowledge honed from managing my lab. My blogs’ popularity worldwide spotlights people’s unmet need for health resources.
#blogging #healthcare #medicalwriting
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